pr case study

 

Project:
A24 Improvement Works

Client:
Countryside & Berkeley Homes

Website:
www.a24horsham.co.uk

  • The road works
  • A24 logo
  • A24 brochures
  • A tweet about the works
  • Cutting the ribbon
  • The A24 website

Our pre-planning team at Oracle designed and implemented a communications strategy on behalf of our clients, Countryside and Berkeley Homes to raise public awareness of the A24 Horsham road improvement scheme.

A comprehensive engagement programme was undertaken throughout the 18 month project, with extensive local press coverage providing over 70 positive press articles. The dedicated website which was regularly updated with aerial images and construction updates received nearly 22,000 visits and over 50 people registered for regular updates.

Oracle also managed all social media activity, with nearly 300 followers to the Twitter account, which sent over 170 tweets providing updates on road closures and overnight works. There was also a dedicated phone line which received regular enquiries.

To further engage with the public, a series of stakeholder events and exhibitions were carried out prior to the works, an art competition was organised with local children and a road opening ceremony was held with local dignitaries.

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