events case study

 

Project:
Chelsea Flower Show RNIB Garden

Client:
Countryside

  • Front page coverage
  • Picture of the The Mind’s Eye garden
  • Jennifer Saunders and other TV presenters visiting the garden
  • Jerry Hall visiting the garden

In a rare and exciting opportunity, Oracle worked closely with Countryside to produce a Gold Medal garden at RHS Chelsea Flower Show, winning 'Best in Show' for the Fresh Garden Category, and even better the People’s Choice Award. The garden was a collaborative project by the RNIB (Royal National Institute for Blind People) and Countryside. Created with LDC Design and named The Mind’s Eye, this sensory garden was designed so that everyone, including blind and visually impaired visitors, could enjoy the garden.

On Press Day, the garden played host to a variety of celebrities throughout the day. Just before departure from the garden, in anticipation of the Queen’s arrival, Oracle organised some Chelsea Pensioners to be photographed in the garden, which made the front page of The Guardian the next morning, and subsequently drew a lot of visitors the next day, proving how vital press coverage is in obtaining people’s attention.

All week, press from all over the world from all types of publications visited, particularly with the arrival of the Gold Medal envelope, shortly followed by the Best in Show accolade. The two young designers of the garden were whisked away for interviews both on and off the garden, and were featured extensively on the BBC Chelsea coverage.

Social media played a huge part in the publicity of the garden. During the build up to the event, news and images of the garden’s progress were released via Twitter and Facebook to thousands of followers. A social media competition to win flower show tickets was also used to further increase publicity.

For further information about our events services, contact Events Coordinator Rachel Toppin: rachel@oraclepr.co.uk.

What they said

Oracle has been a superb addition to our comms team. I would not hesitate to recommend them.

Guy Lambert, Head of Corporate Communications, Countryside

events case studies