pr case study

 

Project:
Launch of L&Q's PRS Portfolio

Client:
L&Q

Oracle Group undertook the PR for the positioning and launch of L&Q’s Private Rental Sector portfolio, which was set around the launch of the organisation’s flagship PRS scheme, Thurston Point in Lewisham.
The project was split into two tasks – firstly to conduct competitor research, undertake a SWOT analysis and advise on the positioning of the L&Q PRS brand proposition, including straplines and key messaging.

The second phase was to draft a press release and secure media coverage for both the portfolio announcement and the launch of Thurston Point, via a VIP and media event at Thurston Point. As a result over 18 articles appeared across print and online titles, including: Evening Standard Homes & Property supplement, the Sunday Express, City A.M., Estates Gazette, Social Housing, Inside Housing and Zoopla.

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