Project:
New Homes Week 2018

Client:
Home Builders Federation

New Homes Week 2018 ran for five days from the 14th May to 18th May, and Oracle led the way in implementing a social media awareness campaign to promote new build homes in the UK. The HBF were keen to resurrect NHW and asked Oracle to manage the Twitter, Facebook and Instagram accounts to help promote the week, linking back to www.new-homes.co.uk/new-homes-week

Oracle created themed days starting with ‘Meet the Team Monday, ‘Why Buy New Tuesday’, 'Wednesday Wisdom', ‘Throwback Thursday’ and finishing with ‘Fun Friday’. Each day represented the different purchasing stages of a new home buyer. A primary focus was to increase relevant followers across social media platforms.

Construction workers, tradesmen, members of the sales and aftercare teams from developments and guest bloggers who can speak of their positive experience of buying a new home, were involved from all over the UK and culminated in a week of sharing images, videos, case studies, new homes news, blogs, infographics, and competitions all to highlight the advantages of buying a new build home over a period property.

After the week had finished, the content managed and posted by Oracle across the three social media platforms resulted in a 46% increase in users on the New-Homes.co.uk website. 847 fans were gained across all three social media platforms which led to a total of over 241.8k impressions across the week. The social media following increased by 41% on Facebook, 81% of Twitter and 169% on Instagram compared to New Homes Week 2017.

For further information about our social media services, contact Digital Marketing Director, Tara Dulake, Tara@oraclepr.co.uk

What they said

“I would like to say a huge thank you to the team involved for all your help and work towards making New Homes Week the success it was. We greatly appreciate it.”

Gareth Jenkins - Communications and Campaigns Officer