The Evolution of the National Housing Awards

The 7th September 2017 saw the 11th annual National Housing Awards, held by the National Housing Federation, at the Royal Lancaster Hotel in London. This was my fifth year working at the awards, managing the Twitter campaign during the six months prior to, and at the ceremony itself. It’s always been a firm favourite event of mine in the property calendar, and I was pleased to be involved yet again in managing the social media for the event.


From an awards evening attached to a conference in 2006, to a separate event with over 600 people in attendance and a venue that they’ve now outgrown, the National Housing Awards has certainly flourished. When Oracle first took on the management of the Twitter account in 2013, the initial target was to gain 200 followers by the end of September, with the final total standing at 289. Now, in September 2017, @NHAwards2017 has over 1,500 followers. Through the use of competitions and quizzes, GIFs and animations, interaction during key points in the campaign soared. Announcing the awards shortlist and the ceremony host also results in a  huge spike in retweets and likes.

Katherine Mason of the National Housing Federation, commented:

“Oracle has done a fantastic job managing our social media for the National Housing Awards. They are always eager to come up with new ideas and do it with a huge amount of enthusiasm!”

In addition to social media management, Oracle has been a category sponsor for the last few years, enjoying the atmosphere of the day and speaking to the hundreds of delegates the event brings in. It’s always fun to see clients outside of the meeting room, and meet lots of new people in the industry. Working at the event gives me an even greater opportunity to network than usual, as I am tasked with meeting as many people as possible to capture the day as it unfolds.

The most thrilling part of the day is announcing the winners during the awards ceremony. Ensuring everything is sent in the correct order, at the right time, with as little delay as possible, is challenging but exciting – I was glad to have Rianna there with me to help monitor the account throughout. As we often say, teamwork makes the dream work!

The next event we will be Tweeting live from is The Negotiator Conference & Awards Dinner on 31st October – we hope to see you there – we’ll be the ones with the iPads!

To speak to us about how social media can help to promote your event, email our Digital Marketing Director Tara Dulake at


By Laura Sears, PR Senior Account Manager