The micro influencer effect and why they’ve become a winning marketing tool

During the ongoing challenges of 2020 our social media usage increased and evolved, resulting in the rise of the micro-influencer.

Media relations during a Pandemic

Well, 2020. What a year! So many of us have had to learn to adapt this year, including in the Oracle office. One of our major challenges was finding new ways to navigate our way through the ever-changing media landscape, whilst still building and maintaining relationships with our key journalists.

Epsom and Ewell Business Excellence Awards

The team at The Oracle Group are thrilled to have won the Epsom and Ewell Business Excellence Award for Best Business – Support of Local Charity.

Making LinkedIn work as a B2B platform

Last week, I took the time to improve my knowledge of LinkedIn and watched a webinar discussing the rise of LinkedIn as both a social media networking site and a B2B marketing platform. Here I share some of the insights and stats gained.

Influencer Marketing, The New Word Of Mouth

A staggering 61% of consumers rely on social media as the most important source of information when shopping, affirming this is an area that brands really need to include in their campaigns or a new marketing strategy.