Ways your business can utilise Social Media

By Charlie Scott

Social media is the new word of mouth. Throughout pandemics, different countries, and alternate time zones, these platforms provide a global form of contact for your business. Whether you use Instagram, TikTok, or LinkedIn, your business must keep up to date with the ever-changing sites to ensure you maximise your audience reach. Take a look at our top five social media pointers below, to make sure you’re not forgetting anything on your platforms!

 

Using TikTok

With over one billion monthly users, TikTok has been the “crème de la crème” of social media since its rebrand (originally known as Musical.ly) in August 2018. Since  the pandemic, around 90% of TikTok users scroll through the app multiple times a day, you’re guaranteed to get some advertising and leads for your business. TikTok is completely free of charge, so you’re getting free advertising – you just need to create the content. The platform also has the added option to do a paid promotion on your posts to help boost a video’s views and interactions.

 

Instagram Reels

Reels were initially created as the Instagram alternative of TikTok, so Instagram could grow with the changing times. As Instagram’s latest feature, reels reach a wider audience than any other feature on Instagram, and they have fabulous analytics to track your audiences’ interactions too. As a business, you have the perfect opportunity to create original content and showcase your product(s)/service(s), all for free.

 

Live Streaming

Whether you’re doing a live stream on TikTok, Instagram, Facebook or LinkedIn, this is the perfect opportunity to interact with your audience.  The internet is an immeasurably large place, and live streaming helps boost your online presence to millions. Having live conversations or sharing an office tour with your platforms gives the audience a sense of familiarity and allows them to ask any questions they may have about you or the company.

 

Influencer Marketing

Influencer marketing has all kinds of benefits, most significantly boosting brand awareness, and it has great content value to you and your audience too. The hardest part of influencer marketing is finding which influencer to use; whether that is a micro-influencer (less than 50,000 followers) or a macro-influencer (500,000 – 1,000,000 followers). Websites such as; www.tribegroup.co or www.influencer.com are great ways to source your influencer. This is also something that we can assist you with.  Click Here.

 

Consistency

Consistency is the ultimate key. This may be an obvious tip; however, a lot of businesses forget to create a social media action plan. Posting consistently on platforms is probably the most important -make sure you’re posting on the same days every single week so your followers will be expecting a post on that day at the same time. On the other hand, make sure you’re not posting too much, you don’t want to bombard your accounts with content! Your brand colours must ALWAYS stay the same; you don’t want to create a mess of multiple colours across your feed.

 

Overall, social media holds the power to grow your business from zero to mega-stardom in the space of a few years. The power is in your hands, and remember to start using TikTok!

 

If you’d like help creating a social media plan for your business, get in touch here .