- Additional marketing
Just being shortlisted can increase brand awareness and promote your business/developments to new customers, especially given that the majority of awards are tied to a publication. Awards such as First Time Buyer and What House?, for example publish the shortlisted developments in their magazines, as well as the winners. You can maximise exposure by updating marketing materials with the award logo including website, literature, emails and sales materials. It’s fantastic to be recognised so it’s important to make sure that people know what your business has achieved.
The application process for entering an award can often force you to look at your business from a different perspective and compare yourself to your competitors. You’ll need to ensure your entry will stand out from the crowd, encouraging you to boast about what you are best at, whether that’s innovation, diversity, design and architecture, company growth, community engagement, sales success, partnership schemes, etc. Feedback from award entries is also invaluable here, as it states exactly what you need to focus on in future.
- Increased credibility
Just like a case study, an award win, short-listing or nomination can act as a 3rd party endorsement for your business. A win can give a seal of approval to your activities and is a sign of quality for potential customers, so can form part of your sales pitch. It’s a great way of differentiating your company from competitors and will send out positive signals to customers.
Attending award ceremonies can provide excellent networking opportunities, as well as a chance to see what you competitors are doing. Additionally, the proliferation of social media at these events, is a great platform to increase engagement and reach to new audiences.
- A boost for staff
An award win can have a dramatic effect on staff morale, and the company overall – it is recognition for their hard work and dedication, especially for those involved in the winning development or initiative. Having independent verification gives confidence that the company is performing well and meeting the expectations of its peers.
Why choose the Oracle Group to help you with your award writing?
Oracle Group has years of experience producing award-winning entries across all the major property awards schemes, so we know what is needed to ensure your award is of the highest standard and give you the best chance of winning.
Having Oracle produce your award entries means we can look at the entry criteria and your developments much more subjectively. We ensure that your developments and schemes are showcased in their best light, in the correct category, and all criteria are covered.