Digital case study

Project:

Beyond the Box Student website & marketing

Client:

Beyond the Box

Student website & marketing

Beyond the Box approached The Oracle Group to help them create a new brand identity that was more fitting for its target audience. As well as a brand workshop, logo design and looking at their brand values, we completely redesigned the Beyond the Box logo, business cards and website.

It was important that the new website was structured well for responsive design and to create something that would appeal to their target audiences of second year students and their parents. The website also needed to be search engine friendly and optimised with informative, interesting content.

The brief for the student website was to make the site look more professional, edgy and engaging for students. A new ‘LIVIN IT’ slogan was created to fit in with their brand and used across printed t-shirts for students.

We wrote optimised copy, looked at competitors’ offerings within the industry and what students required from the website to ensure we included all the functionality and content that would help them to make their decision to choose Beyond the Box accommodation.

For further information about our digital and marketing services, contact Digital Marketing Director, Tara Dulake, Tara@oraclepr.co.uk

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