Digital case study

Project:

David Hales Design Studio website and SEM campaign

Client:

David Hales Design Studio

Website and SEM campaign

After The Oracle Group created the new David Hales Design Studio brand and website, we were asked to help drive new traffic and leads to the website. We created and implemented a successful Search Engine Marketing (SEM) campaign for them which included onsite optimisation for SEO, offsite promotion and paid AdWords advertising.

The campaign consisted of optimising the landing pages and case studies on the website for target keyword terms. We were also bidding on specific target keyword terms to help drive new traffic to the website. Any paid search activity that performed well was integrated into the SEO campaign and became target keywords.

Within the first six months, new users from organic search to the website increased by 113% quarter on quarter. Additionally, contact form completions increased by 114%, suggesting that more relevant people are finding their website through search. Within the first six months, following the optimisation of the site, of the keywords tracked, David Hales Design Studio gained 10 page one rankings and two number #1 rankings in Google UK.

One of the important focuses, the increase of traffic, particularly organic traffic, was up by 22% quarter on quarter.

Looking ahead, Oracle will build on these results further, by applying a new strategy focussing on optimising and promoting David Hales Design Studio project case studies, to better qualify leads.

For further information about our digital marketing services, contact Digital Marketing Director, Tara Dulake, Tara@oraclepr.co.uk