Marketing case study
New brand for Endeavour Homes
Endeavour Land and New Homes
A brand new Endeavour
To launch its Land and New Homes division, the team at Endeavour approached The Oracle Group, to help them create a new brand identity for the business, as well as for its first development in Tunbridge Wells, to be applied across a new website, business cards, a development brochure and other marketing collateral.
Working closely with the founding directors to understand the company values, and market positioning, Oracle presented several brand options for Endeavour Land & New Homes, in a choice of carefully selected colour palettes, with alternative straplines, iconography and typography.
Endeavour settled on a bold emblem, with a simple contrasting two colour palette, a sans serif capitalised typography and a bold new strapline, ‘Quality Redefined’
The bold emblem with its new strapline, ‘Quality Redefined’, can be used with and without the main typography. It answers the brief of modernity with traditional values and has been used as a ‘watermark’ across digital and print formats. The elegant colour palette of darkest blue and metallic gold and understated, san serif typography create a premium brand.
The use of the watermark and gold allows for specialist print finishes, when required, with gold foil and spot UV used to highlight details on business cards and brochures.