Social Media case study
New Homes Week 2018
Home Builders Federation
New Homes Week 2018
New Homes Week 2018 ran for five days from 14th – 18th May, and The Oracle Group once again led the way in implementing a social media awareness campaign to promote new build homes in the UK. The Home Builders Federation (HBF) was keen to resurrect NHW and asked Oracle to manage the Twitter, Facebook and Instagram accounts to help promote the week, linking back to www.new-homes.co.uk/new-homes-week.
Oracle created themed days starting with ‘Meet the Team Monday, ‘Why Buy New Tuesday’, ‘Wednesday Wisdom’, ‘Throwback Thursday’ and finishing with ‘Fun Friday’. Each day represented the different purchasing stages of a new home buyer and gave pegs for content, case studies, developments and comments from HBF members. Our chief focus was to increase follower numbers and improve engagement levels across all social media platforms.
Construction workers, tradesmen, members of the sales and aftercare teams from developments and guest bloggers who were able speak of their positive experience of buying a new home, were involved from all over the UK and culminated in a content-packed week of images, videos, case studies, new homes news, blogs, infographics, and competitions, all to highlight the advantages of buying a new build home over a period property.
After the week came to a close, the content created and posted by Oracle across the three social media platforms resulted in a 46% increase in visitors to the New-Homes.co.uk website. 847 fans accumulated across all three social media platforms which led to a total of over 241.8k impressions across the week. In particular, the Instagram following increased 169% from 2017, with 805 followers, while the advertising on the platform resulted in 123,309 impressions, a significant achievement for the campaign.
For further information about our social media services, contact Digital Marketing Director, Tara Dulake, Tara@oraclepr.co.uk
“I would like to say a huge thank you to the team involved for all your help and work towards making New Homes Week the success it was. We greatly appreciate it.”
Gareth Jenkins - Communications and Campaigns Officer