The Oracle Group Awarded PRCA CMS Gold Accreditation

By Ellie Gadsby

We are delighted to announce that we have recently been awarded a Gold Communications Management Standard (CMS) accreditation by the PRCA. The gold accreditation marks five years of continuously achieving this standard, showing our consistent commitment to maintaining the best practices in the PR industry.

Considered the hallmark of PR excellence, the CMS scores consultancies on nine key areas. We were assessed on leadership & communication, business planning, business improvement, financial management & systems, campaign management, client satisfaction, new business, people management and diversity. Being presented with this award is reflective of our exceptional leadership, investment into our employees and commitment to delivering the best possible service to our clients.

In feedback from the audit, we were praised for excellent insight into residential property PR, whilst also being open to other opportunities relating to the property sector. Our regular discussions at board level ensures that our senior team has oversight of all new business. We were also highly praised for our client management, with regular reporting schedules designed to meet the needs of each individual client. Internally, we ensure that each member of staff has their own personal development plan aligned to their role, with training provided across various areas of the business.

Speaking about our accreditation, Caroline Coskry, Chairman of The Oracle Group, said: “We are very pleased to have achieved the Gold CMS accreditation for five continuous years of delivering best practice. This reflects the commitment of our company to deliver a high-quality, professional service to our clients, and ensuring the development of every member of our team. We are delighted to receive external verification that our business is operating with quality and consistency and look forward to further improvements in the future.”

Francis Ingham, Director General of the PRCA comments: “The Oracle Group’s gold accreditation is a testament to its leadership, and commitment to staff and clients. CMS accreditation is the most robust way of giving a client or prospect confidence that a consultancy is one of the very best out there -and The Oracle Group is no exception.”