Whether it’s social media, a PR campaign, launch event or marketing strategy, our skills in creative content drive engagement, consistently. How do we measure engagement? We work with our clients to find out what they are looking to achieve and agree specific qualitative and quantitative outcomes. Our measurements range from website traffic, engagement on social media to key messages used in print and online press coverage.
Pre-planning prompts a Prime Ministerial visit
Developer Countryside is working with joint venture partners, The Royal Borough of Windsor and Maidenhead to deliver four new schemes to Maidenhead which will cover over 6.3 hectares and have the potential to deliver 1,200 homes, new shops, restaurants and offices. A project of this scale requires a significant amount of public consultation and engagement, to ensure the local residents understand each phase of the project, and feel included in the planning process over the coming years.
The Oracle Group was appointed to work with the joint venture partnership in delivering a series of pre-planning public consultation events to engage local residents and businesses in the scheme. To ensure that every occupant in town had the opportunity to have their say at the consultation events, Oracle arranged mail shots to over 35,000 residents inviting them to attend the events to meet and discuss the plans with representative from the developer, council and architects. At each event, visitors are encouraged to complete questionnaires that are then used as feedback to influence the design for planning.
Thus far, Oracle has successfully delivered three exhibition events, which have been attended by over 2,000 Maidenhead residents, including Prime Minister, Theresa May, the local MP for Maidenhead. Hundreds of questionnaires have also been collected and analysed to help the delivery team address any concerns or issues raised.
A series of smaller events have also been arranged to engage a number of stakeholder groups who were invited to more in-depth discussions on the various phases of the project, including Maidenhead Waterways, theatre groups and local schools.
The results of all of these events are subsequently turned into feedback data documents and thereafter into Statements of Community Involvement which are used as part of the planning submission, to show the level of public engagement and support from local residents.
The work that Oracle has undertaken has helped Countryside and The Royal Borough of Windsor and Maidenhead to gain planning approval for the initial phase of the scheme, known as York Road, and further events are planned to continue the public engagement programme in 2019.