We take an in-depth look at your target market to see what might influence them, what their interests are, where they get their news from, what essentially will drive them to engage with your brand / service / product. From here, we create content which is specifically targeted to engage this audience. Most importantly, we look at all forms of marketing and PR to ensure we use the best channels to reach your audience, whether it’s online or offline.
Our team will tell you what works and what doesn’t, so if you are suggesting a press release when we believe a LinkedIn post will generate more leads, don’t worry, we’ll let you know.
A well designed digital campaign for David Hales Design Studio
David Hales Design Studio
David Hales SEM campaign
After The Oracle Group created the new David Hales Design Studio brand and website, the team were keen to ask for our help to further drive new traffic and leads to the website. We created and implemented a successful Search Engine Marketing (SEM) campaign for them which included onsite optimisation for SEO, offsite promotion and paid AdWords advertising.
The campaign consisted of optimising the landing pages and case studies on the website for target keyword terms. We were also bidding on specific target keyword terms to help drive new traffic to the website. Any paid search activity that performed well was integrated into the SEO campaign and became target keywords.
Within the first six months, new users from organic search to the website increased by 113% quarter on quarter. Additionally, contact form completions increased by 114%, suggesting that more relevant people are finding their website through search. Within the first six months, following the optimisation of the site, of the keywords tracked, David Hales Design Studio gained 10 page one rankings and two number #1 rankings in Google UK.
One of the important focuses, the increase of traffic, particularly organic traffic, was up by 22% quarter on quarter.
Looking ahead, The Oracle Group will build on these results further, by applying a new strategy focussing on optimising and promoting David Hales Design Studio project case studies, to better qualify leads.